About
Hi, I'm Baillie Roy, a seasoned graphic designer with five years of experience in agency settings and leading in-house design teams. I specialize in creative ad marketing, print media, and brand development, ensuring consistent brand identity across all consumer touchpoints.
During my tenure at Hush Blankets, I led the creation of top-performing ads, achieving impressive returns on ad spend (ROAS) of up to 7.2. I revamped packaging designs and developed in-store signage showcased in Sleep Country stores. Proficient in a range of design tools, including Adobe Creative Suite and Figma, I thrive in fast-paced environments, driving projects from concept to completion.
As the Lead Graphic Designer at Hush Blankets, I established brand consistency across various platforms and led a comprehensive overhaul of brand identity and packaging design. With a passion for delivering impactful design solutions, I'm dedicated to exceeding expectations and elevating brands to new heights.
Packaging
Crafting compelling packaging designs that captivate consumers at point-of-purchase.
Digital Marketing
In today’s swift world, a sleek UI is what sets you apart from the rest. Great UI is both functional and fabulous.
Graphic Design
The first step in any type of design, regardless of its final intention or dimension, is its graphic representation.
Brand Identity
Tell me about your company values and goals, and together, we’ll develop the base for your brand identity.